THE MEDICAL SALES BLOG

No doubt about it — selling in the medical environment is different, especially when it comes to doctors! In this video, medical sales performance improvement expert Mace Horoff discusses one reason that makes it difficult to capture the doctor’s attention and hold it during your presentation. Are you sure you have the doctor’s attention when you present, or are you talking to the wall? (BTW, if you’re trying to get hired, you might get a question or two about this on your interview!)

In his book, “The Audacity of Hope,” Barack Obama says that “hope is not a plan.” But “hope” is often the only plan that medical sales reps have when they make an effort to sell a product or service. Listen as Mace talks about the importance of having a clear sales strategy before that first sales call.

If your medical sales resume doesn’t get your phone ringing, there’s a problem. Mace discusses what the most common problem is and what you need to do to fix it.